Lead Generation in Pakistan – Middle East

Globalsign in Pakistan suffered from many barriers in its growth and needed to overcome them. Pakistan is a competitive field, and prospects were choosing the competition.

There were also issues in their sales process. The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. They needed to stand out from the competition by using sales tactics with more value, all while improving their sales process.

Instead of relying on a traditional lead gen process, we implemented digital strategies that optimized sales funnel marketing.

We focused on two core digital marketing strategies: email marketing and digital marketing. They used an Alpha-Beta-Gamma testing strategy to ensure that they converted prospects at all angles while keeping costs down.

GlobalSign Sales increased in Pakistan by 126% while achieving the same consistent revenue per session.

We advertised to GlobalSign target market, which reduced advertising expenses by 68%, and promoted a free trial rather than a paid service. Free trial sign-ups were enhanced, with MQLs at a 16.42% increase. GlobalSign no longer needed to rely on traditional advertising methods and its internal sales process.